About.
INSPIRED BY GREAT DESIGN.
Creative passion, laced with the technical know-how to produce, analyze, and enhance marketing materials.
Over 15 years experience as a digital marketing manager, web designer, content developer, graphic designer, photographer, social media manager, and blogger. Excellent written and verbal communication skills in both freelance and agency settings. Set up and managed social media platforms in multiple industries, growing the Facebook audience for one client to over 1,700 users through paid and organic campaigns. Increased page speed scores of multiple websites by 50%. Increased new users of capechristian.com by 400% by improving the ui/ux experience through a website redesign and integration of live video broadcasting. Implemented a SERP strategy to move a client from page seven to page two in six months. Doubled email newsletter sign ups and website visits of LakelandMom.com through a redesign with an emphasis on improving the mobile experience. Worked directly with clients to establish effective call-to-action strategies and saw year-over-year growth in email sign-ups, client bookings/appointments, and ROI. Experienced in overseeing digital strategies, analytics reporting, web design, SEO, and creative work. Able to competently manage content calendars of writers and designers. Proven efficiency in designing websites and content that is both crisp and appealing, easy to navigate, and attentive to details. Skilled in creating compelling branding and marketing campaigns for both large and small B2B/B2C companies, medical and dental practices, and non profit organizations. Extremely proficient in WordPress, Yoast SEO, Adobe Creative Suite (InDesign, Photoshop, Lightroom, and Illustrator), G Suite, e-commerce solutions, and MailChimp. Able to work collaboratively and individually in a fast-paced environment to meet or exceed deadlines.
Experience.
CREATIVE INNOVATION
WEB DESIGN.
Responsible for web design projects, from planning to launch, including site map creation, responsive CMS, browser caching, image optimization, SEO, SERP strategy, and social media integration.
DIGITAL
Create digital assets for social media platforms, digital advertising, and website blog posts. Ensure cohesiveness between print and digital creative. Plan, implement and adjust digital campaigns for greater ROI based on campaign objectives.
GRAPHIC DESIGN
Create print assets based on campaign goals, target market, and brand guides for newspaper and magazine advertising.